Top 5 Virtual Fitness Programs on Android in the UK: Q4 2022

The fourth quarter of 2022 saw significant activity among the top virtual fitness programs on the Android platform in the United Kingdom. Here's a breakdown of the performance for the leading apps in this category.

Fitbit, published by Fitbit LLC, experienced varied metrics throughout the quarter. Weekly revenue started at around $75K and saw fluctuations, peaking at approximately $91K in the last week of December. Downloads were notably high in mid-October at 17.6K and surged to 74.2K in the week of December 19, before closing the quarter at 47.1K. Active users showed a decline from 596.6K at the start to 499.9K in early December but recovered to 577.9K by the end of the year.

Strava: Run, Bike, Hike by Strava Inc. saw a steady decline in weekly revenue from $63K in late September to about $34K in mid-December, with a recovery to $46.5K in the final week. Downloads were relatively stable, with a notable increase to 7.7K in the last week of December. Active users fluctuated, starting at 396.2K and dropping to a low of 270.4K in mid-December, before rebounding to 382.4K at the end of the quarter.

The Body Coach: Fitness Plans, from The Body Coach, showed impressive growth in revenue. Starting at about $17.6K, it peaked at $65.4K in the final week of December. Downloads saw a significant spike to 8.5K in the last week of December. Active users increased from 14K at the start to 31K by the end of the quarter, with a notable rise in the last week of December.

OS Maps: Explore hiking trails, published by Ordnance Survey Ltd, had its weekly revenue fluctuate, starting at $35.6K, dipping to $2.1K in mid-November, and recovering to $29.3K by the end. Downloads were consistent, peaking at 5.5K in the last week of December. Active users remained relatively stable, with a slight increase from 21.2K to 19.4K over the quarter.

AllTrails: Hike, Bike & Run by AllTrails, LLC, showed varied performance. Revenue started at $21.1K and saw a significant dip, ending the quarter at $9.1K. Downloads were highest in early October at 11.7K but dropped to 3.2K by early December, before a slight recovery to 7.8K at the end. Active users started strong at 81.7K, dipped to 41.1K in early December, and surged back to 71K in the final week.

For more detailed insights and data, visit Sensor Tower.